First-party visitor intelligence
Over 50% of your website traffic isn't human. Empower your website, discover your true audience, and tailor your outreach with ClickStream.
30–50%of web traffic is non-human
3.6×devices per person, on average
95%of visitors never identify themselves
Standard analytics count page views. They can't separate real people from AI crawlers, search bots, scrapers, and click-fraud bots inflating your numbers — so every hiring plan, ad budget, and board presentation built on that data is built on noise.
Figures reflect independent industry research on bot traffic and cross-device behavior.
55%
Your actual customers and prospects: the only traffic that can buy from you. Resolve them to people and score their intent.
Illustrative traffic mix drawn from industry bot-traffic research. Select a segment to see what it is and what to do about it.
That gap isn’t a rounding error — it’s the difference between thinking your marketing is failing and knowing it’s working.
An illustrative before-and-after for a site’s first 30 days — not a performance guarantee.
Getting Started
One script tag, one CNAME record, and you're live in minutes — with capabilities that used to require four separate enterprise tools.
Once you’re live
Step 1 | Classify
The instant someone lands, ClickStream reads identity signals and labels them: confirmed human, AI agent, search crawler, scraper, or stealth bot — each with a confidence score. Not blind blocking. Intelligent classification, without slowing your page down.
Step 2 | Resolve
For real people, signals layer on as they browse, click an ad, submit a form, or return on another device — until anonymous traffic resolves into a single unified profile. Recognized across devices and sessions, no login required.
Step 3 | Score
While they're still on the page, 26 models score each visitor's purchase intent, frustration, churn risk, and more — inside a 3-millisecond-per-event budget our CI enforces, at the edge. You know who's ready to buy and who's about to leave.
Step 4 | Respond
With the @clickstreamhq/signals library (developer preview), your code responds in the moment: show a high-intent visitor an offer, help a frustrated one before they churn, or route a bot to verification. Real people see a better experience; bots hit a wall.



Stop losing conversions to anonymous traffic and wasted ad spend. Get the platform that identifies visitors, detects fraud, and lets your site act in real time — with audience resolution, audience building, and export included in both packages.
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