Technical Research

Research & Whitepapers

Discover how first-party identity resolution, real-time behavioral intelligence, and ad fraud detection drive higher conversions, better ROAS, and measurable revenue growth.

Identity Resolution

First-Party Cookies Are the Gold Standard for Identity

How proxy iframe architecture maximizes visitor recognition while surviving ITP, ETP, and Chrome Privacy Sandbox restrictions.

Read Whitepaper → Behavioral Analytics

Edge-Computed Behavioral Intelligence

26 real-time scoring models processed in under 3ms at the edge. Feature extraction pipeline, 3-phase model architecture, and dual dataset approach.

Read Whitepaper → Data Privacy

Data Sovereignty & PII Architecture

AES-256-GCM per-site encryption, dual-hash strategy, 90-day TTL auto-scrubbing, and GDPR/CCPA compliance by architectural design.

Read Whitepaper → Identity Graphs

Cross-Device Identity Resolution

Identity graph data model, graph resolution algorithm, deterministic vs probabilistic matching, and confidence scoring across devices.

Read Whitepaper → Fraud Detection

Fraud Detection via Behavioral Biometrics

Bot detection, account takeover prevention, carding identification, and credential stuffing defense through behavioral pattern analysis.

Read Whitepaper → Forensics

Identity Attribution in Cybercrime Investigations

Behavioral signatures for forensics, mouse dynamics as identity, typing cadence analysis, fraud ring mapping, and insider threat detection.

Read Whitepaper →